| The Marilena Ferrari-FMR Group is an innovative Italian cultural enterprise operating in the fields of contemporary art, fine art publishing, quality artistic craftsmanship, and in the promotion and positive exploitation of the arts. Its main feature is having found the right balance between cultural and business values, including economic value. In order to achieve and maintain this objective, it made an extremely innovative choice on the eve of the third millennium, to take its inspiration from the Italian Renaissance, an era in which the high arts reached their zenith and the applied arts flourished.The Group moved its attention away from the concept of the Renaissance as a purely artistic, cultural and literary phenomenon and focused instead on the values, concepts and models that during those golden centuries produced not only an extraordinary output of shared beauty, but were also the driving force of cultural evolution and social and economic development. The Group has reincorporated these values, concepts, and models and rendered them relevant to today's world. It has chosen to practice a responsible and aware art of values, with a strongly ethical approach that is never elitist, selfreferential or in existence merely for its own sake. It has reestablished the parity of esteem between the high and applied arts and has broken down the ideological barrier between the artist and the master craftsman, regarding both as creators of beauty. | It has favored, today as in the past, the unity of thought and action, thinking and producing, intellectual and manual intelligence, individuality of genius and the shared value of action. It has applied its model not only to the creation and production of works of art, but to the company as a whole and all of its areas of activity. It has rediscovered the absolute value of patronage and its indispensable role, also in economic terms. It has reserved its works for a select and dedicated public, with which it shares the reasons for its actions and has destined part of its own economic resources to the promotion and positive exploitation of the arts for the largest possible public, through non-profit activity. Today the Marilena Ferrari-FMR Group is a cultural enterprise that generates artistic-cultural, social, and economic values. It is a modern, Renaissance, printing workshop that works on a common, shared human project of beauty, in which ethics and aesthetics, virtue and excellence rediscover their original unity. |